It occurs to me that one reason current Timbers season ticket holders snapped up the $99 tickets is this: many of them are probably Timbers Army folks who surmised - rightly - that there will be plenty of TA section tickets available when the general public gets to buy tickets and who also surmised - possibly correctly, we'll see - that if they bought $99 season tickets, they could resell them for a lot more than face value.
In other words, the $99 tickets were an arbitrage opportunity: buy them now and buy the regular TA section tickets later (it is general admission so it doesn't matter when you purchase them). Then sell the $99 tickets later for more money.
Methinks the TA folks knew a good opportunity when they saw it...
Home Prices, by Metro Area
|Metro Area||May 2010||Change from April||Year-over-year change|
Source: Standard & Poor’s and FiservData