tag:blogger.com,1999:blog-3471471289744825428.post4296172770918370592..comments2024-03-11T00:31:41.186-07:00Comments on The Oregon Economics Blog: Beeronomics: Signalling ReduxPatrick Emersonhttp://www.blogger.com/profile/17242234148546323374noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-3471471289744825428.post-82740796444006285532010-01-22T16:31:36.355-08:002010-01-22T16:31:36.355-08:00The plot thickens.
Rogue has a very sophisticat...The plot thickens. <br /><br />Rogue has a very sophisticated brand, and part of the sophistication rests on resisting meta-analysis. Like other brands--Bud springs to mind--they represent elegance and quality to some of their customers, yet to others they are plucky crypto-socialists. <br /><br />Everything about their presentation supports and resists these characterizations. For those who think of them like revolutionaries, the Soviet realist labels, the red stars, the upraised fist--these are less than subtle cues. But for those who treat Rogue like rare vintages of Dom Perignon, the ceramic swing-top XS bottles, the technical stats, the emphasis on awards all attest to this. <br /><br />Bud does the same thing, incidentally. It is the NASCAR beer on the one hand, but also the "super-premium" beer most likely to appear in 5-star restaurants.<br /><br />All well and good until you try to flush the company out with a direct question about branding and marketing strategies. Brett's aw-shucks, we're-just-bumpkin-brewer routine was a deft dodge. But if you think Rogue doesn't have a very sophisticated marketing strategy, I bet they have a cool bridge outside the brewery they'd be willing to sell you.Jeff Alworthhttps://www.blogger.com/profile/02930119177544342495noreply@blogger.com