tag:blogger.com,1999:blog-3471471289744825428.post7962445397461565796..comments2024-03-11T00:31:41.186-07:00Comments on The Oregon Economics Blog: Beeronomics: The Oregon Brewers FestivalPatrick Emersonhttp://www.blogger.com/profile/17242234148546323374noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-3471471289744825428.post-9150194772886037502008-07-28T16:10:00.000-07:002008-07-28T16:10:00.000-07:00To parse it just a bit more, you could frame the q...To parse it just a bit more, you could frame the question this way: are you trying to promote a beer or a brewery. Many local breweries send beers they brewed specially for the event. Obviously, it's the brewery's name they're planting in people's heads. Others, for example Bison Chocolate Stout, are trying to promote beers that are available but unkown in the Portland market. <BR/><BR/>This isn't a perfect example, but many people who go to the fest know the beer Pliny the Elder. I suspect far fewer know it's brewed by Russian River.<BR/><BR/>You can see benefits and risks in both strategies.Jeff Alworthhttps://www.blogger.com/profile/02930119177544342495noreply@blogger.comtag:blogger.com,1999:blog-3471471289744825428.post-46767135117377932112008-07-25T13:37:00.000-07:002008-07-25T13:37:00.000-07:00I'd say to go with something that folks will come ...I'd say to go with something that folks will come back for again and again. While I'm all for innovation, it's in consistent repetition that I think brewers' (and other craftspeople's) talents really shine.<BR/>TGIF.Matthttps://www.blogger.com/profile/00087292897810843075noreply@blogger.com