Showing posts with label Perfect Competition. Show all posts
Showing posts with label Perfect Competition. Show all posts

Friday, October 23, 2009

Econ 101: Perfect Competition, Part 3

Oops...took longer than I had planned to get back to this, sorry.

In my previous two posts on perfect competition I covered the basics of the assumptions (market structure), the supply and demand side (market conduct) and the notion of equilibrium.

Today I am going to talk about why markets are so great.



If we look at the above illustration of market equilibrium for some good there is one aspect that immediately stands out: all the consumers that had a reservation price for the good that was above or equal to the market equilibrium price were able to purchase the good. Similarly, all of the suppliers who were able to supply the good for a cost below or at the market equilibrium price were able to sell their goods. The is one aspect of the efficiency of markets - all of the buyers and sellers who should transact, do. So there is no benefit to either party that is left 'on the table' by the market - all of the possible benefits are enjoyed by the participants in the market.

And notice the next aspect: every single one of these transactions was entered into willingly because they left both buyers and sellers better off. Let's return to the example of the yard sale. Many people have around their houses stuff that they no longer want and can supply it to a market (in this case the market that they created in their front yard) at very low cost. The potential customers are the ones who have some value for the stuff. That people are able to sell stuff from their front yard is a good thing because these buyers and sellers can come together for mutually beneficial exchanges. Society benefits then from having free markets so that such exchanges can happen and everyone can benefit.

There is another aspect of the efficiency of free markets that I will just mention in passing. Since free markets are, by definition, ones that anyone can enter, this causes competitive pressure on the part of firms. Notice that if someone invents a technology or process that can save just a tiny bit of cost, they could reap huge benefits by being able to undercut other firms' prices. This then creates relentless pressure to be efficient on the part of firms and ensures that no firm is wasteful in the sense that they are needlessly costly in their production of any good.

So there you have it - the wonder of free markets. Contrasting this with markets in which there is not free entry shows that less than optimal amounts of the good will be sold and that the firms may not be efficient - both of which lead to lower benefit to society.

MARKET FAILURES

To complete the analysis, let's go back to the implicit assumptions that we started with (the implications of the explicit assumptions I think are more or less self-evident).

In order for these results to hold we have to have full and complete information: most importantly, all consumers must know all about the product (so they can value it properly) and all of the prices that it is being offered at (so they can always go for the lowest). [NB: we can alter the model easily to deal with real world realities like transportation costs, to wit, you would usually go to the store down the block than across town just to save a penny]

There also can be no external costs and benefits. The easy way to see this is with external costs. The supply curve is based on private costs and we get efficiency from the fact that all suppliers with costs below the price supply. But what if, in the production of the good, the supplier gives off toxic smoke that is damaging to local residents' health? Well then the true social cost of the good is higher than the private good and there will be exchange of good that should NOT be exchanged: people who value them for more than the private costs but less than the total costs will buy and consume them when they should not (from a social welfare perspective). These exchanges start diminishing the total surplus from the market and efficiency is lost.

This is precisely the rationale for a carbon tax, by the way. By making the cost of carbon emissions part of the private cost of production, market efficiency is restored.

One last note, these have to be private goods, only those that purchase the good can consume it, so these markets do not work well for things like city parks, streets etc.

So that is the essence of perfect competition and free markets and why economists often extoll the virtues of them. Any good economist will, in the same breath, acknowledge the assumptions and the potential for market failure as well, however. That said, most of us start with the idea that a market solution is the best in most cases and only if it is clear that market failures are significant and that a regulatory solution is available that can correct the failure at a reasonable cost (not more than the cost of the failure itself) should markets be constrained. We do this not out of some fetish for profits, competition and greed, but because we understand that everyone benefits from free markets.

Think of our yard sale example. What if the government outlawed them entirely or put onerous restrictions on them? Lots of people would loose out on the opportunity to engage in mutually beneficial exchange. The poor college student who needs a cheap couch no matter how tattered and the family who have finally replaced their old couch with a new one both benefit from finding each other and transferring the couch. This is what markets are all about.

And, by the way, this is why markets and market-based economies arise naturally and this is also why acting in your own self interest is good for all. The poor college student does not care about the family who bought a new couch and the new family is not acting out of a sense of concern for the college student, but they are helping each other nonetheless.

Thursday, October 15, 2009

Econ 101: Perfect Competition, Part 2

Picking up from where I left off last time in Part 1 of this Econ 101 post, let's turn to the supply side.

Firms in perfectly competitive markets are, by assumption, price takers. Since they produce identical products, trying to get consumers to pay more for a particular company's output will not work. And since each individual company is so small relative to the overall size of the market, their own supply decision will not affect prices at all. In addition, the market will easily gobble up all the product they can produce and sell at the market price.

So what do firms do? They produce output as long as the marginal cost is not greater then the market price. Marginal cost is the cost of producing one more unit of output. If this is lower than price, they will earn a positive return on the sale of that unit. So they keep producing until marginal cost (which eventually must rise) reaches the price. So, given a price in the market, we need only trace it to the firm's marginal cost curve to see how much each firm will produce, which means that the firm's marginal cost curve is also its supply curve. [Astute students of econ will also note that there is a shut down condition to meet - if price is so low that you can only make economic losses - but let's assume that away for the time being]

Note that this is the same as saying that firms produce until marginal revenue (benefit) = marginal cost, which is the profit maximizing rule for all firms. In this case as price is fixed, it is exactly the extra revenue a firm earns from the sale of each additional unit of output, so in perfect competition, price = marginal revenue. In fact just about all economic activity is governed by the marginal benefit = marginal cost calculation, so no matter how you dress it up with math it almost always comes down to an expression of this rule.

Anyway, here is what the firm's supply curve looks like and its optimal output decision depending on the price:




If we add up all such firm's supply curves in the market we will get a market supply curve that looks similar: upward sloping.

So now we have the basics of both sides of the market. Buyers who derive satisfaction from the consumption of the good, and sellers who can potentially make it at a cost that is lower than the monetary value of that satisfaction.

This is a good point to stop and think about this aspect of the story for a moment because it will help later when we talk about the great things markets do. A useful example is a yard sale. You may have a bunch of stuff in your basement or garage that is no longer of much use or value to you. You can provide them for sale at a very low cost - you just set them out and put up a few signs to advertise. There are others out there who may value your items a great deal. Perhaps you have children that are growing and you have baby clothes, furniture and equipment to offload, and there are new parents who really need what you have. Because these new parents value the stuff more than you do, a mutually beneficial exchange is possible. So what do you do, you create a market, allow the high valuers to come and purchase the goods at a price somewhere between their value and your own. [Of course they would like to get a low price and you a high, but any price in between your valuations leaves you both better off than before the transaction] Everyone is better off.

EQUILIBRIUM

Once we put the market supply and the market demand curves together on the price-quantity graph, equilibrium is easy to describe. People will continue to purchase more of the good as long as there are sellers who can provide it for less than their reservation prices (and vice-versa, sellers will continue to make more and sell as long as they can find people who value it for more than the marginal cost of production). Putting this on a graph looks like this:




Where the P* and the Q* are the market equilibrium price and quantity. Why? Well if price were any higher there would be too little quantity demanded for what the firms were willing to supply, leading to excess supply. Firms would start cutting price to find willing buyers and price would go down. If price were any lower there would be too much demand and too little supply, or excess demand, and buyers who couldn't find any of the good would start to offer more.

Next time, in Part 3, I'll go over the performance of the market, describing why markets are so great, as well as discuss a few of the possible market failures (assumptions that fail to hold) and what the implications are for the 'great' outcomes of the market.

Tuesday, October 13, 2009

Econ 101: Perfect Competition, Part 1

A while back (okay, a long while back) I got a request for a basic description of the concept of 'perfect competition' in economics. I am finally following through. This concept is especially important because it is from this that comes the fundamental welfare theorems in economics - meaning that this is where all the "free markets are good" stuff comes from. In the near future I'll do a post or two on monopoly markets and go over the standard "why monopolies are bad" stuff.

I usually spend about four weeks on this material in class so even though this is an abbreviated description, I will do it in parts.

Remember that the point of any model in economics is to present a simplified version of reality that contains essential elements and strips away a lot of the complicating detail. We do this because it provides useful insight into the real world even though it may not mirror it exactly. The 'art' of economic analysis is to understand which models are relevant to each real world situation and what information is useful to extract from those models. A frequent reference point is to Newtonian physics which helps make sense of the physical world that surrounds us even if not perfectly accurate due to the simplifying assumptions.

Which brings us to the process of building an economic model which always begins with a set of assumptions. So here are the assumptions behind the model of perfect competition.

ASSUMPTIONS (MARKET STRUCTURE)

We start by assuming that there are many firms and that entry by new firms and exit by existing firms is 'free,' or that there exist no barriers to such entry and exit. We assume all firms are 'small' in the sense that any output they put on or take off of the market has no influence over the market equilibrium price. We also assume that they all produce identical products. Finally there are some implicit assumptions: that information is full and symmetric and that there are no externalities - that all of the relevant costs and benefits of this economic activity are born by the participants in the market (a counter example is if the production of the product produces harmful emissions that are born by residents of the area of production but not paid for by the firm).

You might already be wondering if this description fits anything at all in the real world. The short answer is no, it doesn't. Some markets come close and a typical classroom example is one of small family farms all producing the same kind of wheat and taking their harvest to the local grain elevator where the market price is posted and they take it or leave it. But even here there are real, if minimal, supply effects, externalities and potential quality differences. Another example is retail gasoline and gas stations as studies have shown that even a little competition keeps prices low.

So what we have is an abstraction of the real world that doesn't quite describe precisely any real world market. So why study it? Because lots of markets come close and by understanding the extremes (monopoly is the other) we begin to understand both the power and limitations of free markets.

MARKET CONDUCT

Obviously there are two sides to every market: demand and supply. Demand comes from all of the people out there who have some desire for the product in question (and as an aside, when talking about a market we always define it for one product). People have different levels of desire for the product (and for multiple units of the same product), have different incomes, wealth, etc., meaning that they all have different levels of "willingness to pay" or "reservation prices." Willingness to pay is simply the most you would be willing to spend on a given unit of a product which is the same as the dollar amount of satisfaction you would get from consuming the product. By assumption if you can find a product being offered at a price that is lower than your willingness to pay, you should buy it and consume it and you will be better off. This is also why it is called reservation price, you would not be willing to purchase it for anything above that price.

For example if you are hungry and a slice of pizza is worth $3 to you and you find a place with $2 slices then, by purchasing it and consuming it, you are a dollar better off than you would have been if there were no pizza available. You traded $2 for $3 worth of satisfaction.

When you add up all of the people who have some demand for a product and their reservation prices, you get a market demand curve. It is downward sloping on a price - quantity graph because at high prices there may be only a few people willing to purchase but as price gets lower you add more and more people to the mix (and more people willing to buy more than one).


Next time: the supply side, equilibrium and efficiency.