Thursday, July 24, 2008
Beeronomics: The Oregon Brewers Festival
Just a quick note about the Oregon Brewers Festival and economics. If you are a brewery, what beer do you send? Do you try and make a splash with a new concoction, or send a tried and true favorite? The costs and benefits of both are pretty clear. My first thoughts are that if you are an established brewery like, say, Rogue, the incentives are to try and make a new exciting brew and try and solidify a reputation for interesting beers. But if you are small and relatively unknown like, say, Ninkasi, the incentives are probably to send a tried and true beer that people will encounter on tap and in stores and might just have again and again.